Targets People Where They Spend Time and Money
According to a study in 2019, it was found that the average internet user has a minimum of 7 social media accounts. The number has increased from 5 years ago when people had 3 social media accounts on average. With around 97 percent of US adults using social media at least once every month, most people are online than ever before. Thus, social media provides an amazing platform for customer care.
Helps Level the Playing Field for SMEs
Digital marketing has made marketing accessible for businesses of all sizes. Now, small businesses can utilize digital marketing just like bigger corporations. To ensure that your small business continues to compete with major corporations, you need to use digital marketing.
Another reason why digital marketing is important is because it allows you to better target your audience. It provides you with the ability to dissect all types of demographics and whittle them down into niches. By targeting at such a level, you get to create customized ads which allow you to boost sales and more.
Moving forward from targeting, digital marketing includes email marketing which is extremely important in targeting down almost anyone. This is referred to as segmentation. Around 72 percent of consumers prefer businesses that use email for communication as it provides them with a sense of control over the company they are comfortable buying from. There are many programs that allow you personalize your digital marketing efforts.
Unlike the performance of TV ads which is difficult to monitor, digital marketing provides you with rich insights that you can use to better target your audience and grow your brand. You can learn a lot more through advanced analytics. Consider teaming up with a seattle web design company to help you use more advanced Google Analytics tracking.
Fully Scalable and Adaptable
The reason why digital marketing is so important is because it makes it very easy for businesses to scale and adapt their marketing efforts as the business grows. You can base your marketing on your budget, utilizing a seattle SEO company. As you continue converting traffic, you can increase your spending and revenues as well.
If there is one thing that digital marketers will tell you, it is the fact that digital marketing offers the best ROI. Email marketing offers the highest ROI. Businesses can expect up to 3800% return. Besides email marketing, content marketing can generate as much 3 times the leads for around 62 percent less money as compared to traditional marketing. You can use a PPC management company seattle to help run Google Ads. Once you have gone over this post, you will realize that digital marketing is the future. It offers many more benefits than the ones mentioned above.